After an in depth study of the product, I conducted a photoshoot featuring the artist’s favorite mobiles. Their distinct shapes and colors became the foundation for building a cohesive brand identity. Drawing from the artist's deep inspiration in masters like Alexander Calder and Joan Miró, I developed a color palette that reinterprets primary colors through more natural, earthy tones.

The resulting logo is directly inspired by her art, supported by a flexible system of graphic shapes that mimic the iconic silhouettes of her mobile sculptures. This system can be seamlessly applied to elevate any visual collateral. Once the visual identity was approved, I designed an easy to assemble packaging solution, complete with all the essential stationery required for a fine art piece: a certificate of authenticity, a thank-you note, and business cards designed to encourage client referrals.