Once we established a moodboard aligned with the brand's vision, I set out to design a logo that would truly disrupt the traditional honey market. To achieve this, I developed a distinct color palette that strikes a perfect balance between organic and fun.
Knowing the packaging label was the client's main priority, I brought the brand to life by creating an engaging, illustrated universe of flowers and bees. This artwork not only captures attention but also highlights the brand's authentic and spontaneous spirit.
To bring the campaign full circle, I designed impactful billboards, branded merchandise like quote-based tote bags, and a simple, natural social media strategy.
Motion design by Andrés Quevedo (@aqmotion)
Hummey is a honey brand focused on smooth honey made for everyday use, such as drizzling over breakfast to adding sweetness to drinks. It's natural and easy to enjoy. The brand feels soft, bringing a lighter take to a classic product.
The client needed a logo that communicated the smoothness of their honey, packaging that would differentiate it from all other brands on the market, and a marketing strategy to promote their new product.
2026
Hummey Branding
Designers Briefs
