The creative direction focused on creating a youthful and eye catching brand to help the group differentiate itself and attract new young members.
Centering the design around La Mojana’s unique flora, fauna, and local community was essential.
The final look features a vibrant color palette, leading with the blue of the surrounding waters and the bright orange tones characteristic of the regional ecosystem.
La Mojana Hub is a community network of students and teachers based in the La Mojana region of Colombia.
The initiative grew out of collaborative workshops covering topics such as science, technology, and environmental health. The group’s mission is to raise awareness about La Mojana's rich biodiversity and teach sustainable practices to build a better future for the region.
To achieve this, they approached me to design a cohesive brand identity that would represent them at national events across the country.
2024
La Mojana Hub Branding
La Mojana Hub
