I was responsible for shaping the visual direction of the project. Rooted in the company’s brand guidelines, I developed the overall look and feel, curated the supporting stock footage, and built the initial animatic to establish the pacing and narrative flow.
Once the concept was approved by the client, I teamed up with animator Diego Faiad to co-animate and bring the entire piece to life.
TrueContext is a leading platform in field workflow automation, designed to optimize data collection, enhance operational efficiency, and ensure regulatory compliance across complex industries.
While working as part of the Idea Rocket team, TrueContext approached us with a clear challenge: they needed a dynamic video to announce the integration of AI into their platform. The goal of the project was to communicate, in a visual and intuitive way, how this new feature would further boost process optimization and strategic decision-making for businesses.
2025
TrueContext Platform
TrueContext
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